Business of LeBron James
Over the past couple days, there has been much ado about Creative Artists Agency buying Leon Rose, agent of LeBron James, among others. If CAA thinks LeBron is coming along for the ride, I’d be very surprised. Buying Rose would technically mean that CAA would represent James for contract negotiations, but he is signed through the 2009-10 season and his marketing is exclusively done by LRMR Marketing, run by one of his best friends Maverick Carter. So that means that there would be no new money until at least 2010. Read the full article...
People should read this.
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